Retailing and the French Wine
It's a retro style single CD player with cassette player, FM Radio with a USB port to play songs from USB device like a pen drive. Neat aye?
Anyways, I saw a documentary today called Mondovino. The documentary explores the effect of globalization on the wine industry. It had many tradition French wine makers complaining about the competition from other wine producing nation mainly the US and Australia. It also brought up the issue of Retailing in the wine industry these days.
Talking about retailing... It’s a retailing boom in India. I read Wal-Mart is coming to India in collaboration with Bharati (a big company mainly into the telecom business. It owns Airtel). Retailing is not new to India. But the industry is largely unexplored with most stores still opening up in small cities though their presence can be felt only in big cities. Big Bazaar is already a big name in retail stores. But Wal-Mart was still out of India (it mainly purchases but no retailing) not out of its own will but because of government regulations (a foreign retailer cannot set shop to sell more than one brand). There are other players, like Mukesh Ambani's Reliance Industries which is in the process of investing in retailing. The Tata Group is already present with its brand Westside.
For many years retailing stores are viewed with suspicion because it is viewed as a sign of western imperialism. The pictures of fat Americans buying goods in droves was typically associated with America's neo-colonialist policies and also, consumerism was (and still is) viewed with suspicion as a sign of wastage and over consumption. Again, when I say this its also true that this kind of economics has brought many goods, viewed as luxury until some years back, into the reach of middle class Indians. From shower gels to plasma television. Had it not been economics of mass consumption its prices could not have dropped as low as for the middle class to buy it. But the mall culture reminds me of the famous Shania Twain song Ka Ching
We live in a greedy little world that teaches every little boy and girl To earn as much as they can possibly then turn around and Spend it foolishly We've created us a credit card mess We spend the money we don't possess Our religion is to go and blow it all So it's shoppin' every Sunday at the mall All we ever want is more A lot more than we had before So take me to the nearest store Chorus: Can you hear it ring It makes you wanna sing It's such a beautiful thing Ka-ching!
Lots of diamond rings The happiness it brings You'll live like a king With lots of money and things When you're broke go and get a loan Take out another mortgage on your home Consolidate so you can afford To go and spend some more when you get bored All we ever want is more A lot more than we had before So take me to the nearest store ...Dig deeper in your pocket Oh, yeah, ha Come on I know you've got it Dig deeper in your wallet Oh All we ever want is more A lot more than we had before So take me to the nearest store Ka-ching!
No matter how many goodies consumerism has brought us I associate it with over consumption and as Shania Twain said with spending that money that we don't possess. It's about… more more more…about greedy…about…insatiability. For example... my mother brought a pair of foot wear from Trade Fair (a huge consumer items show held in New Delhi every year). While flaunting it to me I she was bragging about the fact that she got it for only 50 Rupees. Dad sitting nearby was upset to hear her bragging. After a few seconds I said "Mom that’s not the point...the point is...do you really NEED it?" Dad promptly jumped in enthusiasm and said "EXACTLY! THATS WHAT I'V BEEN TRYING TO TELL HER, THATS IT!". Mum looked at both of us obnoxiously and went off.
My point it’s with many of these "convenience" stores coming up that we have stopped to think about the difference between our needs and wants. Where we are supposed to buy one bottle of coke we are thrust upon with 3 bottles just because they sell the logic (and not the product) that 3 bottles cost lesser when calculating the prices of the bottles individually. Incase of perishable products this logic is even more harmful. Its pure psychological games they are playing. It reminds me of fat greedy wives hehe.
What Mondovino talks about is that stores like these sells everything in bulk, that’s their USP. It’s about mass consumption and not quality. A Bordeaux Wine producer who has been into this business since ages said that Wal-Mart doesn’t want to buy their wine (neither does he wants to sell it through Wal-Mart). The reason he says is.
A) Because Bordeaux wine takes much more time to ferment and the retailer seeing in bulk cannot wait that long for the wine to reach the store’s shelves.
B) It’s hard to make a Wal-Mart customer realize how a Bordeaux wine is better than those quick-to-ferment wines (mostly produced in Napa Valley, California).
C) Wine in French tradition is not only about taste or BRAND he said. It’s about tradition and also (…get this…) the family its associated with. The Anglo-Saxon, culture, he said, is about Brands French is not, it’s about tradition.
Well that’s funny but true. Ka-Ching
Quote: Simplicity of character is the natural result of profound thought
(OOPS: While trying to publish this bloggi, I encountered an error, I was afraid it will wipe out all my typing but thankfully it didn't, I suggest fellow blogger either keep saving it or better still copy the text to a Text editor before performing any task so that the content is not erased in an error)